Document current reality 

The Outcomes Plan enables you to be an evidence led organisation by measuring your investment and policy decisions against your desired outcomes. ​

The Outcomes Plan represents the final plan in the Playbook and represents the end of one cycle of delivering of your reimagined planning services. ​

Your planning team will be experienced in delivering your evidence base and so the first play to develop your Outcomes Plan would be for ANSA Digital to run tailored SWOT sessions to help capture your organisation's current reality and then undertake the subsequent analysis and reporting.  ​

The session and analysis is expected to follow a similar process to that defined previously but tailored to the needs of the Outcomes Plan. 

Deliver recruitment & procurement activities​

An early activity could be for ANSA Digital to assist in your recruitment and procurement activities, which could include helping select the supplier or candidates for delivering the Outcomes Plan.​

Activities associated with your team management and training programme are assumed to be fully delivered by your planning team and Human Resources team.  

​Undertake future scenario planning​

​A key aspect of proactively meeting your longer term outcomes is understanding future uncertainty and moving to a vision led ‘decide-and-provide’ approach.


​Ideally this would require a bespoke scenario planning exercise to help explore the uncertainty around your vision (The Grand Challenge) and to develop multiple future year travel scenarios to ‘stress-test’ your vision. ​

However, this is a lengthy process and either adopting or adapting work undertaken by another organisation might be the preferred approach.

ANSA Digital can advise on how to work with existing scenario planning information but can also help develop and run a tailored scenario planning exercise to meet your needs.  ​This would include considering what digital building blocks need delivering over the next few years to enable innovation for longer term future mobility options.​

Scenario planning is not anticipated for your shorter term outcomes as these are expected to be reactive to monthly monitoring and evaluation, and hence it is uncertainty in the plan that is being managed (not uncertainty in your vision).   ​

Develop strategic & economic hypotheses

For either the shorter or longer term outcomes your strategic and economic ambitions will need testing. ​

Your shorter term outcomes will include developing hypothesis and testing them against metrics measured through ‘real-world’ data. ​

Your longer term outcomes will include developing hypothesis and testing them against outputs from your planning tools for your future year travel scenarios. ​

Develop 'pipeline' interventions against hypotheses & outcomes

Together schemes, services and policies form your ‘long-list’ of interventions.​  It is anticipated that you may already have a long-list of schemes and services in your investment programme.  It is also expected that many of your policy positions will have been updated in your Strategic Plan.  ​

The long list of interventions can be further updated by:

  • further stakeholder engagement;

  • a desktop review of current and likely future issues around the provision and operation of your transport network and services;

  • analysis of known economic failures;

  • understanding issues around land and housing availability;

  • better understanding future mobility and behavioural impacts;

  • better understanding data and connectivity, and utilities, in particularly energy; and

  • any other existing evidence on influencing factors that can be collated. ​


Capital and operating cost models are likely best taken from existing tools, which should allow broad intervention costs to be understood.  However, these existing tools may need further development to better account for ‘whole life cycle’ costs and to better capture the carbon cost, which does not generally feature as a cost for construction or operations.


These interventions are in effect the first stage in developing your pipeline of interventions to meet your shorter term and longer term outcomes.​

The first sift of the long-list of interventions will be part of your governance framework and that will provide a qualitative check against your outcomes, as well as your strategic and economic ambitions. ​

ANSA Digital can help develop this process and can bring the recent learning from other organisations, in particular Transport for the North. ​

Develop analytical framework products to test the hypotheses

There is likely to be significant data and tool development that has already gone through various stages of planning. ​

The Outcomes Plan includes the delivery of these data and tools, which may be developed through a supply chain commission or in-house. ​

ANSA Digital can provide all aspects of support for developing most types of data and planning tools. ​


Apply analytical framework in projects

When the interventions pipeline has past the qualitative tests, and the data and planning tools are available, then the interventions can be tested within projects. ​

These projects can represent a single intervention, a programme of interventions or your entire portfolio of interventions, which is a decision made in earlier planning. ​

It is important to take a proportional approach to developing evidence, starting gradually with simpler tests and then building the detail and quality of evidence as the interventions become more refined and options fewer. ​

Enhance pipeline interventions and explore alternatives

It is also important to be open minded and use the evidence to iteratively refine your interventions or explore alternative interventions. ​

Develop evidence to test hypotheses and measure outcomes

At each iteration of refining your evidence you will produce evidence to test your hypotheses and measure how well your interventions meet your outcomes. ​

Develop full business case narratives

This evidence all feeds into narratives structured around the five business case model. ​

ANSA Digital can help with all aspects of applying your analytical framework, developing evidence and developing the five business cases.

Monitor project & product programmes & health​

Throughout the various activities clear monitoring of the programme and project health will be required on an on-going basis. ​


Undertake project & product governance & stakeholder engagement

ANSA Digital can support monitoring as well as other activities around governance and stakeholder management. ​

However, it is appreciated that you may have your own in-house teams to undertake these activities that ANSA Digital can support.

Feedback loop to Strategic Plan & iterate

The evidence developed through the Outcomes Plan needs to ultimately feed into an update of your Strategic Plan, thus setting up a cycle of iterating around your Future Mobility Playbook. ​

For shorter term outcomes these iterations could be monthly dependent on the performance of interventions captured in the monitoring and evaluation.

For longer term outcomes the iterations are expected to be at least a year and there will be significantly more governance and stakeholder management activity.